What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...

The Arkansas UFC athlete Bryce Mitchell lost his mind when the Southern restaurant chain ditched its old-timey mascot.

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...

The burger chain’s account on the social media site X has been among the loudest critics of the family-dining chain’s rebrand ...

Cracker Barrel lost over $100 million in market value after backlash to its new modern logo and interior design. The rebrand was led by new CMO Sarah Moore, who joined in July from MGM Resorts.

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...

Julie Felss Masino, the CEO of Cracker Barrel, is the focus of national controversy due to a new logo design. The design gets ...

Bryce Mitchell doesn’t like the new Cracker Barrel logo. Cracker Barrel recently introduced a new text-only logo, which faced ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you ...