An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their ...

In its statement, Cracker Barrel wrote that it could have “done a better job” communicating the changes and said that it was ...

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week ...

Cracker Barrel acknowledged the loud opposition to its new logo and remodel in a statement issued Monday, maintaining that ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what the company is saying.