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Cracker Barrel tells customers it 'could have done a better job' with logo rollout, but our values haven't changed

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

Christian college slammed for comparing Cracker Barrel logo change to George Floyd protest

"Same energy," the college tweeted along with photos of the new logo and a George Washington statue covered with red paint.

UFC’s most polarizing fighter, naturally, shares controversial reaction to ‘sh-t’ Cracker Barrel re-brand

Bryce Mitchell is one of the most outspoken and controversial voices on the UFC roster today so it shouldn’t come as a ...

MSNBC Host Skewers Right-Wing 'Snowflakes' Distressed By Cracker Barrel Logo

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Cracker Barrel crackup: How the culture wars are upending corporate branding

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...