Star Salaries for Super Bowl Ads: $3M-$5M Fees Are Norm This Year as Spots Lean Into Celebs
Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 million plus on the high end.
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Martha Stewart Knows She'd Make a ‘Fabulous’ WAG
The icon talks with Glamour about her Super Bowl ad, hanging out with Charli XCX, and why she'd make a "fabulous" WAG.
Super Bowl LIX: Here’s a peek at some commercials that will air during the big game
The DunKings are back after debuting during last year’s Super Bowl. This year, Ben Affleck and Casey Affleck enlist the help ...
Marketers explain their 2025 Super Bowl ads at Ad Meter summit
Some of the brightest minds in marketing and advertisement met at the Palace Cafe in New Orleans for the USA TODAY Ad Meter summit.
Matthew McConaughey stars in Uber Eats’ new Super Bowl commercial
On Tuesday, Feb. 4, Uber Eats released the extended cut of their 2025 Super Bowl commercial starring Matthew McConaughey. The ...
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Super Bowl 2025: Commercials you'll see at this year’s big game
Matthew McConaughey, Post Malone, Chris Hemsworth, and Drew Barrymore are among the celebrities appearing in Super Bowl commercials this year.  Companies like UberEats, Bud Light, Meta, and Hellman’s ...
Dayton Daily News1d
A look at the Super Bowl LIX ads: Silliness, celebrities and more
Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate Cold Foam. And Meg Ryan and Billy Crystal reunite at Katz’s Deli in an ad ...
Super Bowl Ads Adopt a Play-It-Safe Game Plan for Polarizing Times | Analysis
A sharply partisan political environment has shown advertisers face risks when tackling issues ahead of Super Bowl Sunday.
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Matthew McConaughey exposes football's tastiest conspiracy theory for Uber Eats
The dubious connections between NFL staples and munchable snacks are laid bare in Special Group and Jim Jenkins' joyful, ...