MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” lives on.

One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He noted that it did not retain elements of NBC’s signature peacock, a logo recognized by television viewers for nearly a century, and one that many graphic designers regard as one of the best corporate marks of all time.

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters today, as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

MSNBC will rebrand as MS Now later this year as Comcast separates the network from NBC News, marking a push for independence and a new corporate identity.

MSNBC is dropping the “NBC” from its name as it splits from NBC News. • The cable network will rebrand later this year as MS NOW — short for My Source

Largely due to the trend of cord cutting, NBC is splitting off MS NOW, CNBC, the Golf Channel, and several other cable TV networks into a new company called Versant. Other networks include USA Network, E!, Oxygen, and SYFY. The new company will also own Fandango and Rotten Tomatoes.

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the NBC name and the peacock logo from MSNBC 's branding.

MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and relaunched under Versant’s ownership, the company announced on Monday.