This article was originally published on www.si.com/fannation/name-image-likeness as Michigan QB Bryce Underwood surprises ...

“Saban retiring, in any era, was going to fundamentally impact the death grip the SEC had on college football,” Pate explained. “Because it wasn’t the SEC that had a death grip, it was Alabama, led by ...

The star quarterback signed his NIL deal with Beats by Dre, then gifted his teammates some new headphones ahead of the season.

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

Harper Murray is joining the adidas team. The official footwear and apparel partner of the Nebraska Cornhuskers rolled out multiple social media posts featuring ...

Being the starting quarterback of one of college football ’s iconic teams comes with its perks. Simpson is taking full advantage on Wednesday, revealing a new NIL partnership with the clothing brand, ...

Ten Democratic members of the U.S. House of Representatives have asked the NCAA if and how college sports' major governing ...

Ty Simpson has inked his first NIL deal since being named the Alabama starting quarterback. The redshirt junior has partnered with the global fashion and lifestyle brand Hugo Boss for the 2025 season.

Coach Prime’s players star in new NIL campaign that puts Colorado’s brand power on full display. When Deion Sanders came to ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...

Offensive lineman Jordan Seaton and quarterback Julian Lewis have signed NIL partnerships with Taco Bell, launching the “Buffs Box” promotion ahead of the 2025 season ...

Nebraska outside hitter Harper Murray has signed a name, image and likeness deal with Adidas, the German apparel company announced Wednesday morning.