"At the base level, we know who [the consumer] is, what they watch, what they read, and who they live with," Sadoun said in ...

The companies will build solutions that combine Publicis Groupe’s deep delivery capabilities across its intelligent content ...

Publicis Groupe Middle East's John Nolan will drive content partnerships, sponsorships, and revenue growth opportunities for ...

Unlike the Income Tax Department or the Enforcement Directorate, the Competition Commission of India (CCI) does not have a ...

Hefty penalty, ranging up to 30 percent of the global turnover, may be imposed on the ad giants if charges of cartelisation ...

The CCI's raids on major media agencies have ignited an investigation into alleged price collusion and unfair discounting ...

New Delhi: Encora, a digital engineering company, has appointed Abhishek Vanamali as Chief Marketing Officer. In this role, ...

CCI's probe into media agencies over ad rate collusion ahead of IPL 2025 may reshape pricing strategies and enforce ...

Havas Japan has appointed Shinsuke Sawasaki (Sawa) as Group Executive Creative Director, a newly created role aimed at ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.

This deal promises a long-awaited consolidation among the big six groups, which will now become a big five, and, arguably, a big three as Omnicom, Publicis and WPP open up a gap on Dentsu and Havas, ...

Rather than calling a lawyer, B&T's hack used her single phone call from the Las Vegas PD to file this snappy interview.