This deal promises a long-awaited consolidation among the big six groups, which will now become a big five, and, arguably, a big three as Omnicom, Publicis and WPP open up a gap on Dentsu and Havas, ...

The J.M. Smucker Co. (NYSE: SJM) is running its first campaign for Hostess, the maker of Twinkies and Ding Dongs, aiming to ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.

Publicis Groupe Middle East today announced the appointment of John Nolan as Head of Sport and Commercial Investment MENA.

Publicis Groupe Middle East has appointed John Nolan as Head of Sport and Commercial Investment MENA. In this newly created ...

Publicis Groupe Africa has a specialist internal communications team housed within one of its agencies, Machine_, and is ...

India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...

Publicis Groupe and Adobe have built on their partnership to drive creative expression and personalization at scale with Adobe Firefly generative AI.

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

The two companies will build solutions that combine Publicis Groupe's deep delivery capabilities across its intelligent content operations with Adobe Firefly Services -a collection of creative and ...

At Adobe Summit, Publicis Groupe (PUBGY) and Adobe (ADBE) announced an expansion of their global strategic partnership, where Adobe Firefly ...

Forrester's Total Economic Impact Study found that Adobe Firefly offerings enable enterprises to scale asset variant ...