In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...

TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...

From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.

Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have blocked many scrapers and APIs, resulting in a data ...

Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.