GenAI ads perform just as well as human-made ads, according to a study commissioned by Taboola. In raw data, AI ads saw a ...

Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media ...

‘The Dangers of AI’, the latest experiment drop from Springboards, involved taking inspiration from an existing ad to create a new one. CEO and co-founder Pip Bingemann said the team wanted to put a ...

GWM unites its Cannon and Cannon Alpha utes under a single range in a campaign via Thinkerbell. GWM Australia and New Zealand ...

Meta, the owner of Facebook and Instagram, posted a 25% lift in advertising revenue to $US58.137 billion in the December ...

Red Rooster has appointed Kill Boring Dead (KBD) as its social media partner. Sam Bragg, CEO of Red Rooster, said the ...

Western Australian women’s health organisation, Luma, Is shining a light on a systemic healthcare issues in a campaign via ...

Prime Video is gearing up for the ICC Men’s T20 World Cup 2026 streaming live from February 7 in Australia in a campaign via ...

“Can’t Believable Prices tackles the brand’s value perception head on and leads the category with a disruptive and memorable ...

Independent Media Agencies Australia (IMAA) has secured four new media partners for 2026, lifting its total partnerships to a ...

The Media Store chief operating officer Jacquie Alley has won Gold in the Indie Legend category at the global Indie Awards, ...

The Australian Association of National Advertisers (AANA) has named global brand storytelling agency INVNT the official ...