From more social media roles to the threat of job cuts, recruiters report a mixed bag for mid-level marketers.
To get the most of marketing teams in today’s challenging environment, give them psychological safety rather than greater ...
The average CMO tenure at top-listed US companies is just 4.1 years, according to new data from advisory firm Spencer Stuart.
With the vast majority of B2B marketers suggesting nurturing individual accounts is a strategic priority, AI is increasingly ...
Consumer confidence has risen slightly in January but remains stubbornly low, according to the latest data from GfK.
Describing LinkedIn as a “holistic marketing engine”, the B2B SaaS firm’s focus on social has paid off in lead generation and brand awareness.
Performance marketing has an evil twin: brand marketing - another term that promises clarity, but mostly delivers the ...
The BBC has confirmed plans to create shows for YouTube for the first time, as it looks to reach younger, global audiences.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
In its results for the 52 weeks ending October 2025, Morrisons reported full year group like-for-like sales rose 2.8%, with ...
The impact of How Brands Grow is undeniable but while category entry points are an important tool, the social and fitness ...
Canva has appointed Meghan Gendelman as its first B2B CMO to support the growth of its enterprise business. Canva has ...
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