Former Deliveroo global brand director Lisa Nash joins Channel 4 as director of brand and content marketing. Channel 4 has ...

From campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the year.

Part two of Aldi’s festive trilogy, detailing Kevin the Carrot’s chaotic stag do, has overtaken Sainsbury’s ‘The Unexpected ...

Marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and ...

Marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and ...

Omnicom has officially finalised its $13.5bn (£10.3bn) acquisition of Interpublic Group (IPG), to become the world’s largest ad holding company.

Held with support from Marketing Week, Fortune Hill, The Marketing Academy and The Marketing Society, the event – this time ...

Five months into his role, Dan Elton shares his plan to drive consideration and create “profitable customer growth”, all while negotiating a tighter marketing budget.

By focusing on price, data and idea generation, marketers have the chance to find unexpected pockets of growth and bring much ...

AI’s prevailing use is to remove friction from the customer experience, but marketers know not all friction is bad despite what consumers might say.

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...

The Good Care Group is on a journey to challenge perceptions about home care, while changing how the sector has traditionally ...