Out-of-home advertising does not fall under the scope of new legislation, coming into effect 5 January 2026, which bans ads ...
Deemed “too niche” or ignored in favour of “aspirational” audiences, marketers explain why overlooking working class ...
As Kevin the Carrot captures the nation’s hearts for a tenth year, the team believe there’s still lots left in the tank for ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Ads from Nike, Lacoste and Superdry have been banned as the ASA escalates its crackdown on potentially “misleading” ...
Having bought the now-shuttered Luxe Collective, Fashionphile is using social media, community building and IRL experiences ...
The brand wants to drive relevance of the frozen category to a new generation as well as reaffirming the “icon status” of ...
Particularly in 2025 when it may be seen as quicker, easier and cheaper than ever to get ads out thanks to AI, the use of ...
What does a high-performing marketing team look like to you? My strongest example is spearheading Deliveroo’s international ...
Marketers explain why prioritising critical thinking, learning to listen and beefing up your business acumen is the route to greater strategic influence.
In this latest episode, we delve into exactly what made Specsavers Marketing Week’s Brand of the Year 2025 with the company’s CMO and global brand director.
Charlie Smith will leave his role as CMO at luxury fashion house Loewe to join the consumer tech brand in the new year.