Encouraged by signs of growth, CEO Joshua Schulman is pledging to “rekindle creative and commercial alchemy” as the luxury ...

Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the company having reduced its ...

Brands need to think about how they can help consumers find a spark of joy against a challenging economic and social background.

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Ad-funded subscription video-on-demand (SVOD) services such as Netflix, Disney+ and Amazon Prime have almost tripled their weekly reach in the UK over the past year, opening up new opportunities for ...

Moving away from one main hero ad, Tesco’s Christmas campaign is made up of 11 episodes based on customers’ interpretations of Christmas.

Waitrose is building on the success of last year’s ‘Sweet Suspicion’ by taking a longer-form, storytelling approach to its ...

The announcement follows Netflix’s introduction of a new audience metric last week, reporting more than 190 million active ...

Coca-Cola is launching a marketing campaign that aims to remind people its bottles are recyclable and encourage them to recycle. The campaign, titled ‘Round in Circles’ and created by agency Recipe, ...

Leaving a corporate marketing career to launch a startup is “exhilarating,” says Ghostdog Pets CMO Joanna Botwood.