Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

NatWest’s latest brand campaign, part of the ‘Tomorrow Begins Today’ platform, is targeting entrepreneurial young people with ...

The supermarket, which doesn’t offer online delivery in the UK, is selling 3,000 ‘high protein’ bundles on the platform.

Brands should see marketing apprenticeships as both a chance to help fresh talent break into the industry and an opportunity ...

Appointed Channel 4 CMO last year, following two years at in-house agency 4creative, Katie Jackson wants to align the content ...

Amid heightened pressure to perform, persistent restructures and slashed budgets, some brands are choosing to cut and not replace senior marketing talent. A quarter (23.8%) of the more than 3,500 ...

Ongoing professional development and training was seen as a way to remedy a perceived lack of professionalism, with almost ...

The group wants to focus to customer retention via its SuperSaveClub membership over investing in pay-per-click and ...

B2B financial services firm Payhawk is investing in brand building as it looks to drive awareness and better connect with ...

Cano Water wants to challenge the Evians of the world, as it champions canned water as a “realistic solution” to the plastic waste generated by bottled water.

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

As innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.