McDonald’s CEO says strong marketing paired with value will drive real business results, even as the business braces for more ...
Shelley Macintyre explains how curiosity, a “global mindset” and a focus on building new skills has led her to roles at some ...
With the gender pay gap hitting its highest level since 2021, is marketing really the equitable industry it claims to be?
Sainsbury’s chief technology, marketing and data officer is looking to “champion innovation” and “drive standards higher” as ...
Shelley Macintyre explains how curiosity, a “global mindset” and a focus on building new skills has led her to roles at some of the world’s biggest brands.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
With TikTok aiming to “become the fastest way” to move shoppers from discovery to action, PepsiCo is exploring the platform’s ...
An OOH ad for the luxury jewellery brand featuring one of its most recognisable assets - the panther - helped it drive ...
If your growth model still depends on paying for search, you’ll soon be out of luck, a strong brand is needed to navigate ...
As Airwallex launches a new global brand platform, it is looking to lean even more into earning trust, and deepening ...
The butter brand is moving away from ads featuring cows in fields to something it hopes will make consumers sit up and take ...
Tim Kenward, who has spent 15 years working for McDonald’s, will lead marketing for the brand in the UK and Ireland.
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