M&S is betting that a simple compliment could become its next big brand platform. The retailer first tested ‘Love That’ last year as a weekly social series highlighting the products customers were ...

Visit Sweden’s island giveaway highlights a growing appetite for quiet travel. Visit Sweden chief executive Susanne Andersson spoke with The Drum about the thinking behind it.

Guinness is now in its second season as the official beer and official non-alcoholic beer of the Premier League. During its first season the brand activated the partnership in more than 80 countries ...

Danilo Boer has been named the third most-awarded chief creative officer in the world, according to this year’s World Creative Rankings. “It’s so disappointing,” he laughs at not being at the top. “I ...

The work comes from two McCann shops, New York and New Zealand.

With pressure mounting, there are positive signs that CMOs are taking their AI strategies to the next level – identifying clear-cut goals and high-impact use cases, looking to agencies to support ...