Once the season starts, no one will care how money is raised or how much athletes are getting paid...The bottom line will be ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

College revenue sharing began on July 1st, nobody could have foreseen the instant impact it would make on the recruiting side ...

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...

Ojo signs historic $5.1M deal; Beal, Trump, UFC make headlines. The post Inside the $5.1M College Football NIL Deal appeared ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Texas Tech senior linebacker Jacob Rodriguez highlighted three selections to the All-Big 12 preseason team Monday as he was ...

Texas Tech football is projected to continue their current recruiting tear after landing five-star offensive lineman Felix ...

Arizona State quarterback Sam Leavitt and Texas Tech linebacker Jacob Rodriguez are the preseason Big 12 Conference players of the year ...