When the most famous man in the world cashes in on a crypto trend, that's a strong top signal. Why it matters: Revenue has been falling for the leading meme-coin platform since the Trump Organization launched the Official Trump (TRUMP) and Melania Meme (MELANIA) coins Jan.

Personalities including President Donald Trump have launched their own meme coins, but they pose risks for investors aiming to get rich quick.

With the dismissal of crypto investigations and enforcement actions and a staff memo on meme coins, the agency is taking a sharply different approach than the previous administration.