Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping ...

As traditional breakfast cereals face declining sales and shifting consumer habits, Ferrero’s acquisition of WK Kellogg ...

Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping struggling brands like Keebler cookies, has a good chance of reviving WK ...

The article Parsippany-Based Sweets Company To Acquire Cereal Giant In $3B Deal appeared first on Parsippany Patch.

There is a precedent here — ironically from Chicago-based Mondelez. After Kraft was spun off, Mondelez retained the sexier ...