Pepsi paid Michael J. Fox $5 Million to do Diet Pepsi commercials in the 80s — in one ad, they cleverly take advantage of the cost by having two Michael J. Fox’ in it — the result was this ‘Robot Clone’ Super Bowl commercial — “…The ad required the use of several key elements. One was a look-alike actor who wore a $100,000 plastic mask of Fox’s face. The other was a technique called “motion control,” in which a camera is placed on a special platform that uses a computer to help duplicate the exa

The cultural impact of "Top Gun" is reflected in this Diet Pepsi commercial initially produced to be included on the 1987 videocassette release. The ad allowed Paramount to sell the video for $26.95 at a time when many new releases retailed for $80. The sequel "Top Gun: Maverick" is scheduled to be released on Dec. 23. #ThrowbackThursday | U.S. Naval Institute

Joe Montana and Dan Marino. Diet Pepsi Commercial (1985). #49ers | 49ers