Kisa (Key • shaa) 키샤 on Instagram: "I travelled across China to research my master’s thesis on livestreaming e-commerce in the fashion industry in China 🇨🇳 In China, livestreaming has been a core marketing strategy for 10 years, fully integrated into e-commerce and social media platforms like Taobao, Xiaohongshu, JD.com and Pinduoduo. What feels “new” in Europe is already highly professional, strategic and saturated there. To gain deeper insights, I interviewed experts across the industry, exp