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1931 gründete der Chemiker Rudolf Wild in Heidelberg ein Unternehmen für natürliche Grundstoffe und Aromen für die Lebensmittelindustrie. 1969 entwickelte er das Fruchtsaftgetränk Capri-Sonne – und mit ihm den Standbodenbeutel mit Trinkhalm, der von allein steht. Diese Verpackung war die eigentliche Innovation und wurde zum Kern des ...
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