Sunbeam 100 Years - The dried fruit industry’s icon Raisin Joe was created in the 1950's but became the focus of promotional campaigns during the 1960's. The chirpy cartoon chef was used regularly in dried fruit promotional material until the 1970's and even appeared in occasional promotions after 2000. #Sunbeam100 #NewLookSameGoodness #sunbeamsultanas | Sunbeam Foods