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This award winning campaign by McDonald's is here to stay. The brand adapted their Golden Arches logo into direction signs for their restaurants. The inspiration for the "Follow the Arches" campaign came from noticing that all over Canada, there were different road signs for McDonald's restaurants, but the branding was inconsistent. Cossette (their agency in Canada) created a billboard directions based on the actual logo, directing drivers to follow the curves of the "M". | Mad over Marketing (M
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