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Steve Jobs said that the most powerful person in the world, is the storyteller. And he mastered it, which was integral in him building one of the most important and and valuable companies in the world. Studies have shown that the same parts of the brain light up in both the speaker and the listener of a story. Jobs used this to transfer his energy and his excitement to his audience. Here’s the general framework he would use to mesmerize an audience. By the way, putting more focus on my newslette
1:32
Steve Jobs said that the most powerful person in the world, is the storyteller. And he mastered it, which was integral in him building one of the most important and and valuable companies in the world. Studies have shown that the same parts of the brain light up in both the speaker and the listener of a story. Jobs used this to transfer his energy and his excitement to his audience. Here’s the general framework he would use to mesmerize an audience. By the way, putting more focus on my newslette
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Steve Jobs was a master storyteller. He believed that the greatest brands, and the greatest marketing, were about values. Apple at the core – its core value, is about believing that people with passion can change the world for the better...that they, we, can make a dent in the universe. The year was 1997. Jobs was about to introduce Apple to the "Think Different" campaign. Think Different "To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not
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