Most businesses are obsessed with getting new customers. But the smarter businesses? They obsess over keeping the ones they already have. Because in today’s world, customer acquisition is expensive. Attention is expensive. Everyone is competing for the same eyeballs. Retention and referral are where the real leverage is. That’s where trust compounds. That’s where sustainable growth starts to happen. Especially if you’re still in the early years of building. This was one of the insights that came
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