The fastest way to fail with the affluent? Keep selling products and services. The affluent don’t buy glassware, cars, or watches. They buy what those things mean. Status. Ego. Desire. Identity. If you’re stuck pitching stuff, you’ll never break into the top 10%. Dan Kennedy explains this in No B.S. Marketing to the Affluent, out now. Comment NEW and we’ll DM you the link 📘 | Magnetic Marketing
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The richer they are, the less rational they become. Affluent buyers don’t agonize over decisions. They indulge. They believe they’re invincible. They buy on ego and emotion. It’s the opposite of what most marketers think. And if you sell to their logic instead of their emotions, you’ll lose. Dan Kennedy breaks this down in No B.S. Marketing to the Affluent, out now. Comment NEW and we’ll DM you the link 📘 | Magnetic Marketing
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2.1K views · 37 reactions | Most people are afraid to follow up boldly with affluent buyers. They assume it’s intrusive. Too much. Not appropriate. Dan Kennedy says the opposite is true. The things you’re afraid to do are often the exact things that make you stand out and win. Dan’s updated book No B.S. Marketing to the Affluent is out now. Comment NEW and we’ll send you the link  | Magnetic Marketing | Facebook
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