The meaning behind all those obscure IKEA product names
The meaning behind all those obscure IKEA product names
Feb 15, 2019
BUSINESS INSIDERLamar Salter, Noah Friedman
You’re probably saying IKEA wrong — this is how it’s supposed to be pronounced
You’re probably saying IKEA wrong — this is how it’s supposed to be …
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nypost.com
How does IKEA come up with its unusual product names?
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How does IKEA come up with its unusual product names?
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66K views · 829 reactions | Make home a space where creativity can flourish. Add vibrant, patterned pieces — like the EKTORP 2-seat sofa in Lingbo multicolour. Then sit back, and watch everything bloom. | IKEA | Facebook
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IKEA confirms 'IKEA' is pronounced 'ee-kay-uh'
IKEA confirms 'IKEA' is pronounced 'ee-kay-uh'
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27 reactions · 82 comments | As we close our toughest year yet, we are sharing a behind-the-scenes look at our business with all of you – from our digital transformation and expansion plans to our sustainability journey and social efforts. | IKEA | Facebook
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