Product market research in the export/import business, follow these steps: 1. Identify Potential Products: Research global demand trends, focusing on products with rising demand. 2. Analyze Market Demand: Evaluate the target market’s demand for your chosen product, considering factors like consumption patterns, seasonal trends, and economic conditions. 3. Assess Market Competition: Study competitors in your target market, including their pricing strategies, product quality, and market share. 4.